Multi-Channel Marketing | SimplyCast.com

SimplyCast is the first multi-channel marketing solutions company on the Internet. The SimplyCast suite of automated marketing solutions allows businesses to send personalized emails, conduct surveys, manage events, track website links, automate Tweets, submit press releases and more. It is also the home of the Epic Free Plan. Send 30, 000 emails to 2,000 contacts for free every month.

Recent Tweets @simplycast

Posts I Like

Link via abetterfreelancer

What Freelancers Need to Know About Google Analytics
——————————-

There are more great resources waiting for you:
- Frictionless Freelancing ebook
Link via abetterfreelancer
Post via topseos1

Utilizing e-mail in online marketing campaigns

While e-mail marketing may have some bad reputation because spam mails may be the first thing that...

Post via topseos1
Photo via sanfordmax

Predictions for 2013 via ExactTarget

Photo via sanfordmax
Post via lenoreurmos

Excel At Email Marketing With These Great Tips

Email marketing is a marketing method that uses emails to promote to customers. To some, this...

Post via lenoreurmos
Post via precisely1

Top Things to Consider When Creating a Twitter Account for Marketing

Top Things to Consider When Creating a Twitter Account for Marketing

Post via precisely1

Who I Follow

Posts tagged "writing press releases"

5 Questions to Ask Before You Write Your Press Release

1. Who cares?

Really, who will be affected by our information? Though it seems to be the easiest question to ask, it can be the hardest. If the answer to this question is more than one group, then order who is affected the most by your information to the least. Then, target the tone of your press release to that top group.

2. What do we want out of it?

It doesn’t matter how self-righteous a business or organization thinks they are, the entire point of sending out a press release is to get something in return. Asking that hard question – what do we want out of it? – actually helps you frame your press release.

3. Is this a trending topic?

As soon as you get the go-ahead on writing a press release, troll through online news sources and social media to see what people are saying about your topic. Also, take a close look to see if it was a trending topic in the past day, week or month. Though it may seem like a no-brainer, even the hottest of topics don’t always guarantee coverage.

4. What have others said about this?

Do some digging into what other people in your industry have said about this issue. Look for old press releases, articles, blogs and social media chatter. For this, it doesn’t really matter how old the information you find is. What matters is that someone important at some point said something.

5. How do we reach our audience?

This goes back to what group is most affected by your information. Based off that demographic, you’ll be able to better target your media and outlet a strong marketing plan to get your press release out. It is never a good idea to just send your press release to every news source on the planet. That’s for amateurs.

Need to automate the distribution process of your press release? SimplyCast offers a press release marketing tool to do just that. Enter information once and fly through the process of submitting your news release to online directories.