While e-mail marketing may have some bad reputation because spam mails may be the first thing that...
Do you feel like you’re being beaten by businesses with much larger marketing budgets? Spend your marketing dollars wisely. Choose the marketing avenue that works for you.
If you’re not sure, or it’s your first look into online marketing options, why not try local mobile marketing.
It’s perfect for local, community-based organizations and businesses as it is more personal and conversational than email. Your messages is placed straight into customers’ palms, through an ever-present piece of technology: the mobile phone.
Some tips to help you kick start your local mobile marketing:
Find a mobile marketing service. There are various forms of mobile marketing, but if you want to target all your customers and keep your costs low, stick to the most basic form: SMS marketing.
We suggest signing up for online services, since they usually havefree trials.
Start an opt-in list. Start a signup form at your place of business to collect customer contact information. Make sure that they know what they’re signing up for, and what types of messages to expect from you.
Group your customers. To make your mobile marketing campaign more efficient and effective, you should group your customers and send different types of messages to each. Some may be more inclined to certain types of messages and promotions than others.
Tailor fit your message. This goes hand in hand with the previous point. Make the most of your local mobile marketing by creating messages that will resonate with your customers. Remember, you only have 140 characters to work with so make the most of it!
Are you looking for a bulk SMS gateway for your mobile marketing?
Depending on your goals, requirements, and resources, an SMS gateway might not be the best idea.
The main reason why you would want to use one would be if you have a software that requires SMS send and receive capabilities, or you are going to write one that does. If this not the case, and your purpose is SMS marketing, an SMS marketing provider would be the better route.
Unlike with a bulk SMS gateway, you won’t need a technical team to set up a software and interface for you to start if you go with an SMS marketing provider.
Take SimplyCast for example:
1. Start in minutes. All you need is to sign up. Once you’re logged in, you can start your campaign in minutes. Don’t have an SMS list? No worries, grow one with our signup form application.
2. Just you. You don’t need an army of developers to create a software just so that you can send out bulk SMS. Use our army, they’ve got the software ready to go for your.
3. Simple and clean. Our application is straightforward, with no frills: Start your project, type in your message, select your contact list(s), and schedule the message to send.
It’s that simple. Still think a bulk SMS gateway is for you?