Multi-Channel Marketing | SimplyCast.com

One of the easiest ways to figure out where your press release should go is to ask the all-important question, “Who does this affect?”

So, there are three typical answers to this question and from those answers, you’ll be able to pinpoint who the lucky recipients are.

This isn’t a hard and fast rule, and often, the answer to this question may be multiple demographics, in which case, follow the one most affected first, followed by the second most affected group.

“Who does this press release and everything contained in it affect the most?”

• Answer 1: People inside the company
• Answer 2: People outside the company

Answer 1: People inside the company

Some examples of press releases that the chief demographic are your staff and colleagues include major promotions, retirements or financial statements.

Where?

• Website

• Social media

• Online press release submission sites

• Industry publications (trade or business magazines)

• Local media (say, to publicly recognize an achievement like a promotion)

Answer 2: People outside the company

Such press release examples include product launches, recalls or business expansions (new jobs or new sites).

• Website

• Social media

• Online press release submission sites

• Industry publications

• Local media (especially for expansions that affect a certain population)

• National media (only if the “affected” group is the public at-large, adding a lot of jobs in a depressed area or demonstrating incredible growth in a down economy)

SimplyCast offers an easy-to-use press release marketing tool to help you with the submission process. Try it out for free.

1. Who cares?

Really, who will be affected by our information? Though it seems to be the easiest question to ask, it can be the hardest. If the answer to this question is more than one group, then order who is affected the most by your information to the least. Then, target the tone of your press release to that top group.

2. What do we want out of it?

It doesn’t matter how self-righteous a business or organization thinks they are, the entire point of sending out a press release is to get something in return. Asking that hard question – what do we want out of it? – actually helps you frame your press release.

3. Is this a trending topic?

As soon as you get the go-ahead on writing a press release, troll through online news sources and social media to see what people are saying about your topic. Also, take a close look to see if it was a trending topic in the past day, week or month. Though it may seem like a no-brainer, even the hottest of topics don’t always guarantee coverage.

4. What have others said about this?

Do some digging into what other people in your industry have said about this issue. Look for old press releases, articles, blogs and social media chatter. For this, it doesn’t really matter how old the information you find is. What matters is that someone important at some point said something.

5. How do we reach our audience?

This goes back to what group is most affected by your information. Based off that demographic, you’ll be able to better target your media and outlet a strong marketing plan to get your press release out. It is never a good idea to just send your press release to every news source on the planet. That’s for amateurs.

Need to automate the distribution process of your press release? SimplyCast offers a press release marketing tool to do just that. Enter information once and fly through the process of submitting your news release to online directories.