Pop-ups are many things, but above all, they’re fantastic marketing tools. By their sheer power, pop-ups can help you grow your email or mobile marketing list, gain valuable feedback from your customers or introduce your business to new visitors.
Here are some examples of how to use them correctly:
• List Sign Up
Whether it is on your main website page or a directed landing page, employ a pop-up that automatically loads each time a visitor comes to your site. In that, sell them on the values of your email or text marketing, such as, they’d be the first to hear about a new sale before anyone else or entitled to “friends’ only” information (eBooks or white papers).
Make sure that your pop-up box contains at least two ways for them to “x” or “close” out the box.
• Account Sign Up
Though the function of this sort of pop-up is similar to that of list sign up, it is different. For example, if you’re a member’s only website, then you may require new customers to sign up for an account before they can access the website. Accounts may also help you better target customers in certain demographics.
The Bad and the Horrifying
If you’re considering using pop-ups for marketing, this is what you’re not supposed to do:
• Be Complicated
This “bad” tactic applies to all sorts of pop-ups, including the aforementioned. Essentially, you don’t want to overwhelm your customer with too much information crammed into such a small space. Further, its distracting – not only are you derailing your customers from their purpose (visiting your website), you’re making their lives difficult. If they were thinking about signing up for your emails, they may not now.
• What’s the Point?
What’s the point of your pop-up? Account sign up? Mobile marketing? Whatever it is, you need to make sure your point is clear and concise. If it takes longer than, say, 5 seconds for them to understand what you’re after, you’ve lost them.