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How well do you really know your brand? If you could describe it to someone in 30 seconds or less, could you? Would you just repeat your company’s tagline or mission statement, or could you dig deep and give your own spin on it?
You may wonder, “How in the world does this have to do with marketing?” Good question.
If you only know your brand superficially, then you’ll sell your brand superficially. Superficial sales aren’t known for being long-lasting or massive.
But, if you know your brand better than you know, say, your best friend, spouse or mother, then you’re in a better position to market it effectively. You’ll be able to tap into that comprehensive view for exciting promotional strategies and even help your product development team create new products.
So, in order to get to know your brand a bit better, consider conducting an interview with it. This is a challenging exercise, and will work if your entire marketing team sits down and does it together. Take the information that you’ve learned and paint a complete picture of who your brand is.
(By the way, this is a human resource strategy. Whatever you find from these strange questions, keep, and give to new employees to help them better understand who they’re working for.)
Treat your brand like a living, breathing human being, ignore the fact that this may come off as a little weird and fire away:
1. What’s your story? How did you get to this moment?
2. Describe yourself in three words.
3. How would your spouse or best friend describe you? What about your enemy?
4. What are your biggest fears in life?
5. What are your shortcomings?
6. What are you really, really awesome at?
7. Is there one thing that you’d like to accomplish in the next year? What is it? How do you think you’ll achieve it?
8. Describe your ideal work atmosphere.
9. What does leadership mean to you?
10. Describe a situation when you helped a customer overcome a problem. What did you learn about yourself? What did you learn from the customer?
Have more questions that you think would help? We would love to hear them.