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Top Things to Consider When Creating a Twitter Account for Marketing
By now, everyone has an idea of what Twitter is. But are you getting the most out of it when it comes to your business?
Sure, most of these tips are things that you are probably already aware of, but have been putting off. Now is the time to get a handle on what you’d like to see from your Twitter presence.
Follow these tips and watch as you’ll generate more followers on Twitter, increase your marketing reach and generally make an exceptional splash in the wondrous world of social media.
• Set your Twitter goals
What do you want to achieve? What are you going to do differently? What are you going to try? If you haven’t done this already, then get on it. Knowing where you’d like to go with Twitter is oftentimes more important than a fantastically-written Tweet.
• Tweet on a regular schedule
Make this a priority resolution. Tweeting predictably establishes report with new followers and reassures your loyal customers.
• Tweet in multimedia: videos and pictures often speak louder than words
Change it up. Remember, that Twitter is a proud member of the social media family: use all types of media at your disposal to reaffirm your product.
• Mix-in retweets, shout-outs and thank you’s
Spend more time answering questions and thanking followers for retweeting your links than pushing products. The marketing karma will pay you back generously.
• Tweet relevant content and information that your followers will enjoy
If you’re not in-tune with your followers, then you’re missing the point of Twitter, entirely. Social media has its own limits of shameless self-promotion and Twitter is more about a dialogue than a soapbox. Learn about your followers and customers, and Tweet links and information that they’ll enjoy.
• Change up your Twitter background to reflect your company’s focus
Switch your background to something that shows where the company is going in the future. New product? New mission?
• Balance out your follower-to-following ratio to 50/50
An ideal Twitter business account has a relatively equal follower-to-following ratio. If you swing more towards the followers side, then your message will get lost. If you want to follow more, then your Twitter will be more skewed towards promotion instead of interaction.
• Host quarterly Tweet-ups with your customers to gain valuable feedback
If you haven’t already done this, then you’re missing out!
• Link your Tweets to your other social media pages and website
All social media sites and websites should “talk” to each other. Have your Twitter feeds featured on your website. Send your Tweets to Facebook. You’ll reach more people if you cross-mingle. And, as a bonus, you’ll look like you’re on top of your game.
• Plan your Tweets ahead so they have substantial impact and consistency
Without “generally” knowing where you’re going, you’re bound to get lost and distracted on the way. You don’t need to write your Tweets out verbatim, but have a theme or idea for the coming weeks.
• Broaden your Twitter presence by adding additional business accounts for customer service and ordering
Just do it!
Ready to start? Want a hand with automated some of your Twitter messages? Use SimplyCast’s Twitter marketing tool for free. Sign up today and stop worrying about your Twitter profile vanishing into the giant see of hash tags and Tweets.