Multi-Channel Marketing | SimplyCast.com

One of the easiest ways to figure out where your press release should go is to ask the all-important question, “Who does this affect?”

So, there are three typical answers to this question and from those answers, you’ll be able to pinpoint who the lucky recipients are.

This isn’t a hard and fast rule, and often, the answer to this question may be multiple demographics, in which case, follow the one most affected first, followed by the second most affected group.

“Who does this press release and everything contained in it affect the most?”

• Answer 1: People inside the company
• Answer 2: People outside the company

Answer 1: People inside the company

Some examples of press releases that the chief demographic are your staff and colleagues include major promotions, retirements or financial statements.

Where?

• Website

• Social media

• Online press release submission sites

• Industry publications (trade or business magazines)

• Local media (say, to publicly recognize an achievement like a promotion)

Answer 2: People outside the company

Such press release examples include product launches, recalls or business expansions (new jobs or new sites).

• Website

• Social media

• Online press release submission sites

• Industry publications

• Local media (especially for expansions that affect a certain population)

• National media (only if the “affected” group is the public at-large, adding a lot of jobs in a depressed area or demonstrating incredible growth in a down economy)

SimplyCast offers an easy-to-use press release marketing tool to help you with the submission process. Try it out for free.