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Top Things to Consider When Creating a Twitter Account for Marketing
Increasing followers for free is an honest and organic approach. It sets the tone for your entire Twitter presence. Especially for businesses, people will trust you more, than, say, a company that acts like a Twitter spammer.
And, yes, it may take you some time to get to the level of followers that you’d like, but you’ll have great followers because of it.
Quality of followers is always better than quantity, regardless of what the celebrities do.
The most important way to gain new followers for free is to write great tweets.
Great tweets always consist of well-written, thought-provoking and relevant content to your followers. And, don’t forget to spell-check!
But, here are some other fantastic tips to get you started:
• Tweet the way you want to be tweeted
Respect and congeniality rule the Twitterverse, not smarminess or rudeness. If someone is being disrespectful, try to diffuse the situation or ignore it outright. Tweeters typically don’t put up with bullying or grandstanding.
• Follow trending topics
Add to the conversation. Look for topics that pertain to your industry, company and products, and add your own unique insight. For extra oomph, include a link to a blog or article from your website.
• Start your own trending topic
Create a buzzworthy hashtag and watch it go viral. If you make custom bikes, then consider starting a hashtag trend like, #WhenILearnedtoRideaBike. The Twitterverse loves to contribute to those. Look at #FirstFriday (#FF), if you’re not convinced.
Need a hand with your follower growth? Maybe it is time to add a sprinkle of Twitter automation to the mix. We recommend you don’t go 100% automated but a tool can certainly help a small team create a big following.