5 Questions to Ask Before You Write Your Press...
1. Who cares? Really, who will be affected by our information? Though it seems to be the easiest question to ask, it can be the hardest. If the answer to this question is more than one group, then order who is affected the most by your information to the least. Then, target the tone of your press release to that top group. 2. What do we want out of it? It doesn’t matter how self-righteous...
SimplyCast Releases Facebook-Ready Marketing Apps →
By integrating an app generator to a platform that already contains 14 marketing tools, a unified communication plan can be achieved on Facebook with just one click. This will provide non-profit organizations, small business owners and enterprise-level companies the opportunity to increase productivity, customer participation rates and a reduce development costs.
Startups, This Is How Design Works – by Wells... →
shaneguiter: Companies like Apple are making design impossible for startups to ignore. Startups like Path, Airbnb, Square, and Massive Health have design at the core of their business, and they’re doing phenomenal work. But what is ‘design’ actually? Is it a logo? A Wordpress theme? An innovative UI? This is the best webpage I have visited in 2012. -Shane
SimplyCast Adds Subaccounts to All-In-One... →
SimplyCast.com, a global leader in multi-channel marketing Platform-as-a-Service solutions, today announced that it has added a subaccounts feature, giving users the freedom to add new users to their account and manage them.
Pinterest is a community, not a tool.– Jordan Kasteler, Why Pinterest Is NOT Your SEO Miracle Worker (via searchengineland)
Pop-Ups: The Good, The Bad and The Horrifying
The Good Pop-ups are many things, but above all, they’re fantastic marketing tools. By their sheer power, pop-ups can help you grow your email or mobile marketing list, gain valuable feedback from your customers or introduce your business to new visitors. Here are some examples of how to use them correctly: • List Sign Up Whether it is on your main website page or a directed landing...
Text Message Spam, Difficult to Stop, Is a Growing... →
infoneer-pulse: Text message spam has started waking Bob Dunnell in the middle of the night, promising cheap mortgages, credit cards and drugs. Some messages offer gift cards to, say, Walmart, if he clicks on a Web site and enters his Social Security number. Once the scourge of e-mail providers and the Postal Service, spammers have infiltrated the last refuge of spam-free communication:...
Media Training: How Not to Sound Like an Idiot in...
So, your press release has been picked up by the media, and now you have a half dozen reporters on hold or in your inbox wanting to speak to you. Now what? Don’t Talk or Email to Any Reporter Regardless of whether you heard from them via email or phone, always, always say these three things: 1. “I have to get back to you. What is your direct number / email?” 2. “When is your deadline?”...
Top 10 Golden Rules of Twitter
1. The quality of your Tweets matters more than the quantity. 5 exceptional Tweets will always be better than 25 crappy ones. Otherwise, you’re just Tweeting for the sake of Tweeting. 2. If you let it, Twitter will consume your marketing life (just as any other form of social media). Twitter and social media aren’t the only marketing games out there. Diversify your marketing...
SimplyCast's Online Marketing Software Now... →
SimplyCast.com, a global leader in multi-channel marketing Platform-as-a-Service solutions, today announced that it has released a fully translated Chinese version of its online marketing application, further cementing the company as a world leader in marketing automation.
SimplyCast's Online Marketing University →
Read at your own leisure and start incorporating your new found knowledge into your online marketing campaigns.
2 Amazing Subscription Form Ideas You're Not Using
Opt for Wacky We’re not going to beat around the bush: subscription forms are a boring, yet necessary fact of marketing life. Because they’re so boring and predictable, that means – if you’re brave – you can be a little wacky with the design. • Change up your standard web-based font for something that looks like handwriting. • Offer up interesting facts about your customers,...