February 2013
1 post
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January 2013
3 posts
5 tags
3 tags
Improving the Deliverability of Your Email... →
The key to successful email marketing, is of course, successful delivery of email to your email marketing list. This point could not be simpler. If the email you create and send does not reach the inbox at a high delivery rate, you are actually wasting valuable time and resources.
December 2012
1 post
6 tags
SimplyCast Rolls Out Canadian Data Centre →
Data centre, combined with all-in-one marketing product, provides 100% Canadian end-to-end solution.
Government, educational, military and enterprise level organizations ready to sign on.
Bilingual service will open up brand new markets that were previously unavailable to tech company.
November 2012
5 posts
3 tags
New Features Added to Voice Broadcasting App →
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API Released: Easily Integrate Software with... →
Our team has an early present for all of you looking to integrate with our all-in-one marketing solution. Our API is live and ready.
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Is Marketing Automation Right For Your... →
Most of you already know all about email marketing. It is the bread and butter of your marketing plan.
You send newsletters and then check open rates and clicks. This is all fine and dandy, but did you know there is so much more you could do to grow your business. Wait? Really?
That is where marketing automation opens up a wide range of possibilities and options for you to further engage and...
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Get Ready For Canada's New Anti-Spam Law →
At SimplyCast, just saying the word “spam” will get you a dirty look. We hate it, we fight against it and we do everything we can to help your online marketing become it.
This is why we want to get your ready for Canada’s new anti-spam law that is sneaking up on us very quickly.
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SimplyCast.com Speaks Your Language →
Cloud-based marketing platform fully integrates 11 translated languages.
One-click translation allows users to create online campaigns in native language.
SimplyCast entering new markets and forming new partnerships at rapid pace.
October 2012
2 posts
5 tags
SimplyCast Selected As One of Top 200 Technology... →
The c200 is by invitation only and follows SimplyCast being selected as one of Canada’s most promising startups by c100 earlier this year.
President & CEO of company will be attending and participating in event that features over 3,000 delegates from more than 80 countries.
SimplyCast seeking potential partnerships and investors to continue and strengthen international expansion.
7 tags
SimplyCast Completes Marketing Automation Platform →
Complete platform of marketing tools has Canadian startup ready to enter enterprise market
Company has achieved the milestone of managing over two billion interactions on the new platform since launching
Users of software will be able to determine the marketing channel with the highest degree of success to fully maximize the overall return on investment
The release of Version 7 of the company’s...
September 2012
1 post
4 tags
Top 5 Tips to Instantly Improve Your Content... →
Writing is the backbone to all marketing promotions. From SMS, email, fax, website and social media marketing, writing is how you convey your message, intent and call-to-action to your customers.
July 2012
3 posts
5 tags
SimplyCast Listed In Google Chrome Store As... →
Launch the app and see for yourself how we can help you create, publish, track and manage online campaigns using 15 different channels.
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3 Critical SMS Marketing Metrics You Are Not... →
For now, continue to look at your SMS data through the basic analytic lens, but add these three additional metrics so that the picture of your marketing strategy becomes clearer.
4 tags
SimplyCast Added to Facebook App Center →
Exciting news for everyone who spends a lot of time on Facebook and a lot of time using SimplyCast. Now you can add our marketing app to your Facebook page for quick access to your SimplyCast account. Once you add the app to your page, you can login to your account with one click.
June 2012
1 post
7 tags
SimplyCast Selects Oris4 To Manage Corporate... →
SimplyCast.com, a global leader in multi-channel marketing Platform-as-a-Service solutions, today announced that it has selected 2nd Act Innovations’ Oris4 as its Enterprise Content Management (“ECM”) platform.
May 2012
6 posts
4 tags
Twitter tips for those just starting out
By now, everyone has an idea of what Twitter is. But are you getting the most out of it when it comes to your business?
Sure, most of these tips are things that you are probably already aware of, but have been putting off. Now is the time to get a handle on what you’d like to see from your Twitter presence.
Follow these tips and watch as you’ll generate more followers on Twitter,...
11 tags
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Master the Top 4 Basic Email Marketing Metrics →
By mastering these fundamental email marketing metrics, you’re laying the groundwork for, what we like to call, “expert analysis.”
4 tags
Where Should You Submit Your Press Release?
One of the easiest ways to figure out where your press release should go is to ask the all-important question, “Who does this affect?”
So, there are three typical answers to this question and from those answers, you’ll be able to pinpoint who the lucky recipients are.
This isn’t a hard and fast rule, and often, the answer to this question may be multiple demographics, in which case,...
4 tags
3 Critical Metrics You’re Not Looking At When it... →
Move over Facebook “Fans” and “Likers,” there’s more to tracking marketing success on Facebook than the number of fans your company’s page has. Marketing success is more than just about popularity and the number of friends.
3 tags
How to Optimize Promotional Codes in Your Email... →
Promotional codes are a quintessential email marketing tactic. It drives click-thrus and opens, as well as sales. These codes are the modern day equivalent of clipping coupons: everyone loves a deal.
April 2012
19 posts
4 tags
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5 Questions to Ask Before You Write Your Press...
1. Who cares?
Really, who will be affected by our information? Though it seems to be the easiest question to ask, it can be the hardest. If the answer to this question is more than one group, then order who is affected the most by your information to the least. Then, target the tone of your press release to that top group.
2. What do we want out of it?
It doesn’t matter how self-righteous...
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SimplyCast Releases Facebook-Ready Marketing Apps →
By integrating an app generator to a platform that already contains 14 marketing tools, a unified communication plan can be achieved on Facebook with just one click. This will provide non-profit organizations, small business owners and enterprise-level companies the opportunity to increase productivity, customer participation rates and a reduce development costs.
Startups, This Is How Design Works – by Wells... →
shaneguiter:
Companies like Apple are making design impossible for startups to ignore. Startups like Path, Airbnb, Square, and Massive Health have design at the core of their business, and they’re doing phenomenal work. But what is ‘design’ actually? Is it a logo? A Wordpress theme? An innovative UI?
This is the best webpage I have visited in 2012. -Shane
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SimplyCast Adds Subaccounts to All-In-One... →
SimplyCast.com, a global leader in multi-channel marketing Platform-as-a-Service solutions, today announced that it has added a subaccounts feature, giving users the freedom to add new users to their account and manage them.
“Pinterest is a community, not a tool.”
– Jordan Kasteler, Why Pinterest Is NOT Your SEO Miracle Worker (via searchengineland)
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Pop-Ups: The Good, The Bad and The Horrifying
The Good
Pop-ups are many things, but above all, they’re fantastic marketing tools. By their sheer power, pop-ups can help you grow your email or mobile marketing list, gain valuable feedback from your customers or introduce your business to new visitors.
Here are some examples of how to use them correctly:
• List Sign Up
Whether it is on your main website page or a directed landing...
Text Message Spam, Difficult to Stop, Is a Growing... →
infoneer-pulse:
Text message spam has started waking Bob Dunnell in the middle of the night, promising cheap mortgages, credit cards and drugs. Some messages offer gift cards to, say, Walmart, if he clicks on a Web site and enters his Social Security number.
Once the scourge of e-mail providers and the Postal Service, spammers have infiltrated the last refuge of spam-free communication:...
4 tags
Media Training: How Not to Sound Like an Idiot in...
So, your press release has been picked up by the media, and now you have a half dozen reporters on hold or in your inbox wanting to speak to you.
Now what?
Don’t Talk or Email to Any Reporter
Regardless of whether you heard from them via email or phone, always, always say these three things:
1. “I have to get back to you. What is your direct number / email?”
2. “When is your deadline?”...
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Top 10 Golden Rules of Twitter
1. The quality of your Tweets matters more than the quantity. 5 exceptional Tweets will always be better than 25 crappy ones. Otherwise, you’re just Tweeting for the sake of Tweeting.
2. If you let it, Twitter will consume your marketing life (just as any other form of social media). Twitter and social media aren’t the only marketing games out there. Diversify your marketing...
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SimplyCast's Online Marketing Software Now... →
SimplyCast.com, a global leader in multi-channel marketing Platform-as-a-Service solutions, today announced that it has released a fully translated Chinese version of its online marketing application, further cementing the company as a world leader in marketing automation.
6 tags
SimplyCast's Online Marketing University →
Read at your own leisure and start incorporating your new found knowledge into your online marketing campaigns.
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2 Amazing Subscription Form Ideas You're Not Using
Opt for Wacky
We’re not going to beat around the bush: subscription forms are a boring, yet necessary fact of marketing life. Because they’re so boring and predictable, that means – if you’re brave – you can be a little wacky with the design.
• Change up your standard web-based font for something that looks like handwriting.
• Offer up interesting facts about your customers,...
March 2012
23 posts
5 tags
SimplyCast Sponsors 2012 Halifax Professional... →
SimplyCast.com is one of the media sponsors for the 2012 PD Summit that will take place at the Westin Nova Scotian in Halifax, Nova Scotia on April 18th, 2012.
3 tags
Your Questions, Answered: How Can I Improve...
So, you’ve done your legwork and homework, and have a pretty extensive customer database. But, this particular group only buys your products occasionally, and most of them bought something from you once.
The million dollar question is: how do you turn these “irregular” customers into “regular,” loyal customers?
Here are a handful of never-fail tips that will turn every single customer of...
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Simple Ways to Use Multi-Channel Marketing to Plan... →
Here you are with a major event coming up and you know that you need to use all of your marketing channels to promote but don’t have the foggiest how to go about it. No problem. Here’s how.
3 tags
Keep Faxing Simple With Bulk Fax Messaging...
Are you tired of manually dialing numbers into a fax machine to reach customers? Simplify your fax marketing using bulk fax messaging software. Streamline the process by uploading your opt-in contact list, uploading or typing in your message, and scheduling it to send.
Doesn’t that sound simple? It does, because it is.
No manual dialing.
Simply upload your opt-in contact or customer list...
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Boost Your Business With Local Mobile Marketing
Do you feel like you’re being beaten by businesses with much larger marketing budgets? Spend your marketing dollars wisely. Choose the marketing avenue that works for you.
If you’re not sure, or it’s your first look into online marketing options, why not try local mobile marketing.
It’s perfect for local, community-based organizations and businesses as it is more personal...
5 tags
Measuring the Success of Your Twitter Marketing
Twitter Marketing can help your organization create leads and interact with customers to maintain strong relationships, but how can you measure the success of these marketing initiatives? There are four metrics that can tell you a lot about the effectiveness of your twitter campaigns: 1. Retweets – when someone retweets your message it means they endorse it and want their followers to see it as...
4 tags
Essential Social Media Time Management Tips
Regardless of how you say it or how often you do it, social media can be the biggest time-suck for anyone. This is especially true for marketers who have to spend time on the likes of Facebook, Twitter, Pinterest and Google+.
But, these fantastic marketing tools don’t have to eat up your precious time. With a few handy tips, you’ll be well on your way back to time management harmony.
...
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How to Test Subject Lines in 3 Easy Steps
1. Write 3 Different Versions of the Same Subject Line In order to test the effectiveness of subject lines, it is best to focus on one instead of trying to test a million. Why? If you take a generic subject line that can easily be applied to different scenarios – like sales and deals – then you’ll quickly determine what phrasing is the most effective. From there, you can apply it to...
